Web Video is Mandatory Today

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Web video is a must have – it’s where your clients go when they want information.

In the year 2016, web video is a major component in digital marketing.

That’s because more than ever, companies need to be where their potential customers are looking for their product or service.  The solution?  It’s not print, nor direct mail, or the Yellow Pages and it’s certainly not telemarketing.  You already know that the web is where your potential clients look.

Your company website is the central hub of your digital marketing efforts. 

It is the easiest way for prospects to learn about your company and how you can help them.  And when click over to your site, they need to see the benefits of choosing your company. And they want to see them in a way that excites them.

Your message needs to be clear, efficient and compelling too.  You have just seconds to impress your website visitors. And the way people get the fastest, most complete picture of what you have to meet their needs is through web video.

So why should you put web video on your site?

Web video has revolutionized how people get their information online. youtubelogoLess than a decade ago, YouTube was launched to host web videos for free, and in that short period of time, viewership just on YouTube has grown to OVER 2 BILLION VIDEOS PER DAY!  That is almost double the prime time audience of the three major U.S. television networks combined.

Hundreds of thousands of web videos are uploaded to YouTube daily.  Amazingly, every minute of the day around the clock, an incredible 24 hours of video is uploaded to YouTube. These statistics are truly staggering.

These days, the competition for buyers is fiercer than ever. Today staying ahead of the competition is critical in distinguishing your business and attracting customers. Today’s internet savvy buyers see countless websites every day. The sites that “break through” to the viewers are the ones thta present their message in an engaging way.

Web videos are a huge and growing marketing medium because of the unique way they engage your visitor.  

One-dimensional, text-based websites are becoming relics.  After all, text requires action and energy on the part of the visitor.

In contrast, web videos allow your visitor to absorb YOUR message, just as you present it to them.  Web videos captivate and entertain site visitors, who receive YOUR message.

Give us a call about creating your web video today, at 650-969-8273.



Jim Penrose founded Penrose Marketing in 1981. The company is located in Silicon Valley and has served companies of all sizes and all over the world with their digital marketing services. Jim has an MBA from the Hass School of Business at the University of California, Berkeley.

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