The benefits of anchor text in a linking strategy can not be overemphasized.
Backlinks are a huge part of the online search engine algorithm. Everyone trying to claw to the top of the search engine results needs to get backlinks to link back to their site.
Yes, it’s true, Google still loves backlinks into your website.
Backlinks are like popularity votes for your site. And whenever you are launching a linking campaign, it is crucial that external websites link contain the appropriate keyword phrases and terms in the anchor text.
Often, when people are linking into their website they will use the organization name as anchor text. This does not give any form of description of the target firm’s services or products. Sure, it might be awesome for branding functions. However it isn’t often needed. In most cases, organizations already rank very high (if not first) for searches which include their brand name anyway.
Here is an example.
Let’s look at an example of how to create anchor text for the fictional organization “Smith Co. Plumbing Supplies.” Many people will create anchor text to link into a site by simply using the term “Smith Co”. This does not maximize the benefits of anchor text power, since it does not describe the organization’s products or services, nor give any context. By incorporating the keyword “plumbing” or maybe the term “plumbing supplies” or the location (i.e. “Smith Co Plumbing” or maybe “Smith Co Plumbing Supplies” or even “Smith Co plumbing supplies Timbuktu” (if Timbuktu was their location), you will be better off. You should be able to drive added traffic that might not be specifically looking for the Smith Company and would not have hit the company website.
And those are the true benefits of anchor text.
Therefore, we urge you to get listed as high as you can in the search engines. This helps searchers find a product or service when they don’t have a particular vendor in mind. And what company wouldn’t want to be the winner in that search?
Jim Penrose founded Penrose Marketing in 1981. The company is located in Silicon Valley and has served companies of all sizes and all over the world with their digital marketing services. Jim has an MBA from the Hass School of Business at the University of California, Berkeley.