Category Archives: search engine optimization

benefits anchor text

The Benefits of Anchor Text in Backlinks

The benefits of anchor text in a linking strategy can not be overemphasized. Backlinks are a huge part of the online search engine…
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search engine optimization

Search Engine Optimization and Company Branding – Can You Combine Them?

Search engine optimization (S.E.O) is definitely not a precise discipline, much as we wish that it were. This is evident when trying to…
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search engine submission

Is Search Engine Submission Necessary?

Search engine submission is not necessary to let Google and other crawlers find you. Search engine submission to Google (the 800 pound gorilla) and…
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no reciprocal links

Google now discounts all reciprocal links

For a long time, generating reciprocal links has been an important tactic for many inbound linking strategies. But reciprocal links are no longer viable. Google…
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