Category Archives: inbound linking

benefits anchor text

The Benefits of Anchor Text in Backlinks

The benefits of anchor text in a linking strategy can not be overemphasized. Backlinks are a huge part of the online search engine…
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inbound linking

Can Any Inbound Linking Hurt My Ranking?

Simply put, no. Inbound linking cannot hurt your search ranking. How do we know this for certain? Well, for openers, if inbound linking…
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search engine submission

Is Search Engine Submission Necessary?

Search engine submission is not necessary to let Google and other crawlers find you. Search engine submission to Google (the 800 pound gorilla) and…
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no reciprocal links

Google now discounts all reciprocal links

For a long time, generating reciprocal links has been an important tactic for many inbound linking strategies. But reciprocal links are no longer viable. Google…
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